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The mobile Menu overview’s small ring shows category revenue shares for the main period, across all categories. Tap the card to open the report. Its detailed breakdown has a separate period, initially seven days, and starts with transaction shares.

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Who can do this?

Owners and Managers can view these reports for their shop. Staff reporting access does not include this analysis.

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Where to do it

  1. In the web app or mobile app, open Analytics and choose Menu & Products.
  2. Check the shop and choose All categories. Selecting a category hides the product-mix chart and item-revenue comparison.
  3. Choose the main reporting period for Product mix. Avg basket size shows the average number of items per included order, with item and order totals underneath.
  4. Find Menu engineering, the chart comparing items. Read the vertical-axis label and the cost-coverage note before interpreting it.
  5. Hover over a dot on the web, or tap it on mobile, for the item, category, units sold, value and group. On mobile, tap again to clear the selection.
  6. Use Expand chart. Scroll to zoom on the web; pinch to zoom on mobile. Drag to move around. Reset zoom restores the full view; close it to return.

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Read the item comparison

Each dot represents an item sold in the period. The horizontal axis shows units sold; the vertical axis depends on recorded costs:
  • Profitability (margin) uses the item’s current base price minus its recorded cost per item. This is a per-item amount, not total profit for the period or the exact margin on every historical sale.
  • Revenue (period total) shows the item’s revenue during the period. The whole chart uses this view if any included item lacks a recorded cost. A high revenue position does not establish a high margin.
The dividing lines mark the middle values. In this table, “High” means at or above the middle value; “Low” means below it: Changing the period or recording costs can change an item’s group. Check prices and costs before acting.

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Check how often a category is ordered

Select a category in Menu & Products. Orders with category items shows the share of included paid or completed orders containing at least one item from that category. Each order counts once, even with several matching items. The counts beneath the percentage show matching orders out of all included orders. This figure follows the main period. The breakdown below also follows it on the web; on mobile, the breakdown has its own period selector. Moving items between categories can change comparisons for earlier periods. Select All categories to restore the whole-menu charts. A dash is not a confirmed zero; use retry if an error appears.

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Compare recent revenue changes

Item velocity compares current and previous revenue from the latest nightly update. It does not follow the main reporting period. Read the percentage beside an item. Hover on the web, or tap on mobile, for current and previous revenue. The first group includes increases and unchanged revenue; the second includes declines. Each shows up to ten items. The list is incomplete. Items without a percentage comparison are omitted, including those with no revenue in the previous window. Use the percentage and detail amounts rather than bar length alone when comparing changes.

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Platform and market notes

Check your shop’s currency before comparing locations.

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Troubleshooting

If the chart is missing, select All categories. An empty chart can also follow a loading failure; it does not confirm that no sales occurred. Refresh and check the shop and period. Use retry when a section shows an error. Check the displayed update date before relying on nightly figures. If the chart uses revenue, review the cost-coverage note and record item costs. Contact Tapp support if figures remain unavailable or unexpected.